הכתובת לעולם התקשורת

ENGLISH

ראשי >English

About us                                      

Strategic and Media consulting and door opening to the business community and state administration.
Citrin Group provides media consulting services to businesses and public entities, officials and liberal professionals, who seek to reach a specific target audience
We offer you the ability to open the doors necessary to reach your objectives, whether through state administration or through print and electronic media in Israel and abroad, while maintaining discretion and confidentiality.
As media consultants, we can create relevant press information for our customers. Our credibility and connections allow us to publish the necessary news and open the necessary doors for you.
Our work methodology with the media is based primarily on formulation of strategic objectives, positioning and branding, in addition to maintaining an ongoing connection with our client. All that is combined with the ability to quickly respond to various events and changes in the political, economic and social environment.
Moreover, we have the ability to handle media crises: minimizing the damage to the reputation of an organization or a person affected (usually a senior official or a known personality) and rehabilitating public confidence in that organization or individual.
Citrin Group specializes in handling clients from the business sector and community, as well as other sectors of the Israeli economy. The firm provides strategic and media consulting services, press relations and connections with senior position holders and organizations in a variety of economic sectors.

Ben Zion Citrin, CEO

Ben-Zion Citrin is a well-known media personality, with 30 years experience in journalism. He served as a journalist, an editor, a spokesperson for public and private organizations and as communications consultant in the print and electronic media.
In the past, he also served as the editor of “Mabat” the Israeli television news (Channel 1). In addition, Mr. Citrin lectures in various professional forums.
The diverse positions have enriched his knowledge and connections in the media field, and they are available to the firms’ clients.
For the last decade Ben-Zion Citrin has been publishing the “Key People” guide – an absolute necessity for anyone looking for the right way through the maze of economic and social elite.
bz@citrin.name


Areas of activity

Citrin Group Public Relations 

Citrin Group provides public relation services with all the media in Israel, both print and electronic, through leveraging the knowledge and connections of the firm’s CEO Ben-Zion Citrin in all media channels.
At  Citrin Group the term PR has a double meaning, the first one, obviously, is public relations and the second – is press release. Therefore our clients enjoy comprehensive services in all aspects of public relations through the media.
The firm specializes in creating a complete array of public relations, spokesmanship and consultancy, in addition to providing information and crisis management services in the media, effectively using the CEO’s longstanding connections in print and electronic media.
We also offer to our clients branding, connections with journalists, and systematic exposure of products, services or people in the print or electronic media.
Our firm is involved with all the branches of Israeli media: national and local press, national and regional radio, TV and cable, Internet news sites and magazines.
Our proven experience and connections with almost all the journalists and editors in the local media allow us to promote the businesses of our clients, the return on which is above and beyond their investment in public relations. 
We offer our clients a comprehensive service – from the conceptual phase to preparing of the press release and its transfer to the relevant reporters, as well as ongoing handling of customer responses, initiation of articles and reports and designing background material for journalists and the public.
Dozens of satisfied customers are our calling card.

Citrin Group Professional

Citrin Group Professional specializes in comprehensive media handling of liberal professionals, self employed professionals and businesses, including law firms, accounting firms, engineering firms, insurance consultants, etc.
Our services include building the brand, formulation and provision of press releases, initiation of articles in coordination with editors and journalists, and appearances on radio and television.
Citrin Group Professional works to position your business in the media and the business community, as a leader in its field. This positioning is done in a way that spreads the name of the business among its existing and potential customers and stature and appreciation among employees, competitors, government employees, regulators and decision makers in the business sector.
In addition, Citrin Group covers election campaigns of liberal professionals’ unions. Our firm has already victorious candidates in the elections for the Bar Association and the Institute of Certified Public Accountants.

Citrin Group Media

Citrin Group Media is a service that provides a complete array of strategic and media consulting on a regular basis or in accordance with a particular project. We manage dozens of clients, and specialize in media crisis management.
According to professional rankings, Citrin Group Media is one of the nation’s leading PR firms among the lawyers and accountants in Israel.
Citrin Group Media provides its customers with strategic media consulting, press relations, crisis management, “door opening” and access to the state administration (lobbying).
Citrin Group specializes in handling clients from the business and community, and from a variety of economic sectors. Our firm offers on-going strategic consultation to executives or organizations. We integrate with the existing staff creating a “dream team” to guide the decision-making process.
As the initiator and editor of the “Key People” guide – a list of friends that will open doors for you, Ben-Zion Citrin provides the firm’s clients with connections to senior executives in all the important fields for an organization and a CEO.
Mr. Citrin brings to Citrin Group his extensive experience in handling large and complex journalistic investigations. During the decades of his work in the media, Mr. Citrin has covered many of the biggest stories in Israel. The highlight of his journalistic career – “The Citrin Rule” – dealt with establishing in the Supreme Court the precedent of confidentiality of journalistic sources of information.

Citrin Group Marcom – Integrated Marketing Communications

Citrin Group Marcom provides a wide range of services, which include strategic consulting services, brand-building and recognition, market mapping, introduction of new products and services, and support of management, marketing, sales and service arrays of an organization.
Integrated Marketing Communication is an advanced service that combines media strategy formulation, public relations and support of the marketing system of the organization. For this purpose we set up an ad hoc team of professionals with senior leaders in the organization, in cooperation with the best sales and marketing consultants.
We are ready to provide you with a unique service that combines planning, strategic consulting and a public relations/marketing campaign, in addition to support of the advertising and sales array of the product or service you wish to promote.
Citrin Group strategic consulting will help you identify business opportunities and new markets, and launch new products. 

Citrin Group Executive

Citrin Group Executive is a comprehensive service that specializes in media and management consulting for senior officials and key people in organizations – Chairmen, CEO’s, senior executives and heads of professional unions. The service includes personal ongoing support of the board of directors and holders of senior positions, crisis management, media consulting and establishment of a dream team of consultants.
The business world is constantly changing. The management requirements are increasing and so are its responsibilities. In the business reality of the 21st century, senior executives also require personal marketing within and outside the organization. For this purpose, C&L offers comprehensive, targeted, multi-disciplinary and professional consultancy services.
Citrin Group Executive specializes in comprehensive handling of senior executives and provides them with personal service, from daily support and coaching to corporate media consultancy.
By leveraging the diverse connections of the firm’s CEO, we can assist you in finding the best and the widest consulting team every executive should have: a lawyer, an accountant, an organizational consultant, an insurance adviser, a tax advisor, a publicist, a spokesperson, a lobbyist, a regulatory expert, a senior staff recruiter, and a private investigator if necessary.
It is about a position of trust, in-house or outsourced, where the Citrin Group consultants are exposed to the organization and its leaders, support them as necessary, and provide them with answers to problems that arise in diverse areas, such as labor relations, recruiting executives, media crisis, positioning of the CEO and the organization, lobbying, and, if necessary, providing neutral opinions, a sympathetic ear and mediation services.

Crises Management

Similar to the crises in a person’s life, organizations have to cope with crises as well. The Chinese philosophy suggests that one must see an opportunity for development in every crisis.
At Citrin Group, we believe that an organizational crisis often requires dealing with the media in order to minimize the damage to the image, i.e. damage to the organization’s reputation or credibility.
Crisis management is a function that guides us in the way to take over the crisis and reduce damage to the organization’s reputation, while reaping benefits from the situation. A crisis may result from severe failure that was highly publicized and sparked public anger, or from ongoing activities of the organization that were exposed and sparked public outrage.
However, not only organizations require handling media crises. Sometimes, executives in private and public organizations are also required to manage their reputation when it was or may be affected.
Professional crisis management includes: identifying and evaluating the organization's weaknesses, preventing the occurrence of the crisis, preventing weaknesses to outbreak without control, planning for crisis management.

In recent years, our firm has handled several crises such as:
• Former Finance Minister Avraham Hirchson affair;
• Prime Minister Ehud Olmert affair;
• Management of the employees' struggle: Tax Authority employees, Israel Postal Company employees, Bank Otsar HaHayal employees;
• Public advocacy: The Israel Center for Social & Economic Progress
• Avigdor Yitzhaki CPA in the Tax Authority affair
• Media support during the trial: Avi Yohanan of Avi Cranes, Haim Shtanger att.

הוספת תגובה